Pardot Marketing Automation
Streamline your marketing through Pardot with CRM integration, automated email campaigns, lead scoring and more.
Prospect Insight
Prospect Insight is an on-demand marketing automation solution that can show your sales team exactly where to spend its time in order to maximize ROI. Advanced micro-level web analytics allows Prospect Insight to capture all relevant prospect activities, both on and off your site, and help you determine who is showing the most buying signals.
Features:
Integration with CRM
- Native integrations with SugarCRM, salesforce.com, Microsoft Dynamics CRM, and NetSuite.
- Other CRM systems can be integrated via Pardot's web services API.
- Learn more.Email Marketing
- Email blasting, drip marketing, autoresponders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.
- Learn more.Landing Pages
- Build landing pages and forms with intuitive drag-and-drop builders.
- Learn more.Campaign Reporting
- Determine which marketing assets are converting the most visitors into prospects and allocate marketing spend accordingly.
- Learn more.Web Analytics
- Identify visitors will "Website Caller ID", track all prospect activity with micro-web analytics, and measure campaign ROI.
- Learn more.Sales Alerts
- Automatically notify your sales teams of significant prospect and visitor activity.
- Learn more.
More Features and Pricing:
| Features | Group | Professional | Enterprise |
| Automated Scoring |  | | |
| Autoresponder Emails | | | |
| Landing Pages | 5 | 50 | |
| Forms | 5 | 50 | |
| Custom Fields | 20 | 100 | |
| Automation Rules | 50 | | |
| Lists | 50 | | |
| Drip Programs | 50 | | |
| Web Analytics (monthly) | 10,000 page views | 50,000 page views | 250,000 page views |
| Emails (monthly) | 30,000 | 100,000 | |
| Database Size (# of Prospects) | Unlimited | Unlimited | Unlimited |
| Deduplication of Records | | | |
| CRM Integration | | | |
| Real-time Sales Alerts | | | |
| AdWords Integration | | | |
| Site Search | | | |
| Outlook 2007 Plug-in | | | |
| Custom Domain for URLs | | | |
| Completely Customizable URLs | | ||
| File Hosting | 100 MB | 500 MB | |
| Pardot API | 1,000 requests / month | 10,000 requests / month | |
| Contract | None | None | None |
| Support (unlimited cases) | Web | Web, Email | Web, Email |
| Free Training (live, weekly) | | | |
| Unlimited Users | | | |
| Monthly Price | $500 / month | $1,000 / month | $1,500 / month |